Selena Hằng Trần is a strategic business consultant with over 20 years of experience in the automotive industry, specializing in marketing, sales, and growth strategy. She currently collaborates with Stellantis and its distributors in Vietnam as a strategic consultant, supporting Peugeot, Jeep, Ram, and other global brands in market positioning, product launches, and brand development.

Beyond Stellantis, Selena also advises Tasco Group on strategic planning for the successful entry of incoming brands such as Geely, Zeekr, and Lotus into Vietnam, bringing her unique expertise in bridging international standards with local market insights.

She additionally serves as Head of Business Strategy & Development at Networld Asia (part of the Havas network), where she leads the delivery of AI-driven and digital transformation solutions for FMCG and multinational enterprises.

Previously, Selena held senior roles at Mercedes-Benz Vietnam Star, Subaru Motor Image, and Jeep Vietnam Automobiles, where she played an instrumental role in brand building, retail network development, and customer engagement.

In 2025, she founded Global to Local: Strategic Business Consulting Service, a firm dedicated to helping international companies enter and reposition themselves in Vietnam and ASEAN. Her extensive cross-industry network and proven track record make her a trusted voice on the future of mobility and strategic growth in Southeast Asia.